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Founding pilotFirst 10 quality-checked reports — £99 total
MerchantProof
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Scope before payment

Focused checks for observable store and product-data problems.

The pilot covers evidence MerchantProof can inspect safely. It is not a complete audit of every Shopping policy or regulated-product rule.

Website and account

Supported checks

  • Observable misrepresentation signals
  • Website needs improvement
  • Missing or insufficient contact information
  • Missing or unclear returns, refunds, shipping, or delivery information
  • Missing privacy policy or terms pages
  • Conflicting business name, address, phone, or email
  • Broken links, placeholders, inaccessible pages, or navigation
  • HTTPS and basic checkout accessibility
  • Feed-link and website domain inconsistency
  • Review readiness after corrections

Feed and products

Supported comparisons

  • Price, sale-price, or currency mismatch
  • Availability mismatch
  • Broken or redirected product URL
  • Product link outside the submitted domain
  • Missing or unreadable price or availability
  • Basic variant mismatch signals
  • Visible page, structured data, and feed conflicts
  • Duplicate product IDs
  • Missing required core feed fields

Outside the pilot

Cases we cannot accept

Illegal, counterfeit, deceptive, prohibited, dangerous or heavily restricted goods
Regulated sectors such as weapons, drugs and tobacco, pharmacy and healthcare, finance, gambling, adult, political or sensitive-event products
Malware, compromised stores or active security risks
Marketplace-only sellers, or stores that are private, inaccessible or not functional enough to inspect
Linked Google Ads suspensions, private identity verification or cases dependent mainly on hidden Google account history
Evidence fabrication, guaranteed outcomes, review submission or requests outside the diagnostic scope

We stop unsupported cases before payment wherever they can reasonably be identified. If a case is discovered to be unsupported after payment, processing stops and it enters the refund-review workflow.

Dropshipping or third-party fulfilment is not automatically excluded. The business, products and customer-facing information must still be lawful, transparent and verifiable.

Unsure whether your case fits?

The qualification flow checks the clearest exclusions immediately and routes ambiguous scope for written review.

Check pilot scope