01
Business name, address or contact details that differ between important pages
Trust and transparency issue
Investigate Merchant Center misrepresentation concerns without guessing
“Misrepresentation” can describe several trust and transparency concerns rather than one broken field. MerchantProof examines the public evidence a customer can see and explains which inconsistencies deserve attention.
What can cause it
Check the connected evidence, not one field in isolation.
These are investigation paths, not a claim about Google's hidden reason for your account or item status.
02
Policies that are incomplete, contradictory or difficult to reach before purchase
03
Claims, promotions or availability that the customer journey does not support
04
Unfinished templates, copied placeholders or unclear responsibility for fulfilment
What MerchantProof examines
Identity consistency
We compare the visible business identity and contact routes across the homepage, contact, policy and legal surfaces.
Customer transparency
We check whether delivery, returns, payment and product information can be found and understood before purchase.
Evidence classification
The report labels what is confirmed, probable, possible or unavailable instead of claiming to know Google’s hidden reason.
A useful first action
Start by checking identity, contact and policy consistency across the whole customer journey. Adding more trust badges is not a substitute for accurate, verifiable information.
Evidence to prepare
Bring only what adds context.
- The exact issue wording and date it appeared
- The legal and trading identity customers should see
- Any specific pages or products named in the notice
- A short record of changes made since the previous review
Technical files are optional when they are unavailable. MerchantProof asks only for evidence it cannot collect safely from the public store itself.
MerchantProof Diagnostic
£99
£99 total · one-time · no subscription
- Automated website and supported product-data diagnostic
- Human review and prioritised correction plan
- Downloadable report and approved remediation guidance
- One limited rescan requested within 14 days
This is an independent evidence review, not a certification of compliance and not access to Google’s internal misrepresentation assessment.