01
Feed generation or scheduled fetches lag behind live inventory
Product-data issue
Compare feed and landing-page availability before another review
Availability mismatches often appear when stock changes faster than product exports, variants use different defaults, or structured data does not match the visible purchase state.
What can cause it
Check the connected evidence, not one field in isolation.
These are investigation paths, not a claim about Google's hidden reason for your account or item status.
02
Variant-level stock is collapsed into one parent product value
03
Structured data contains a stale or differently mapped availability value
04
A product page is reachable but cannot actually be purchased
What MerchantProof examines
Submitted availability
We inspect the sampled feed status and product or item-group identity.
Visible purchase state
We look for customer-facing stock messages and basic add-to-cart availability on the public destination.
Structured availability
We compare supported product markup with the visible page and record extraction limits explicitly.
A useful first action
Choose one inventory source of truth, then verify that feed generation, structured data and the customer-visible purchase state update from it consistently.
Evidence to prepare
Bring only what adds context.
- A current product export with availability values
- Examples across in-stock, out-of-stock and preorder products
- The affected variant or item-group identifiers
- Any inventory-app or scheduled-feed timing relevant to the change
Technical files are optional when they are unavailable. MerchantProof asks only for evidence it cannot collect safely from the public store itself.
MerchantProof Diagnostic
£99
£99 total · one-time · no subscription
- Automated website and supported product-data diagnostic
- Human review and prioritised correction plan
- Downloadable report and approved remediation guidance
- One limited rescan requested within 14 days
MerchantProof does not continuously monitor inventory and cannot validate stock held only in a private system. The included rescan is a bounded point-in-time recheck.